In the late 90's, manufacturers of flooring in an effort to improve indoor air quality replaced solvent-born flooring adhesives with water-based formulations. A noble idea, but one that has ultimately resulted in millions of dollars in claims due to adhesive failure.
Q: How has the flooring industry responded?
A: Not by fixing moisture sensitive adhesive, but rather offering the industry another product to buy in the form of a 2-part epoxy concrete moisture barrier.
If the material used to adhere flooring is affected by excessive concrete moisture; then why develop a costly protective barrier product that only adds time and money? Instead, why not make the moisture sensitive adhesives… waterproof.
Ever get the feeling that the flooring industry created the adhesive failure issue in the first place. More than just failures have been created with moisture sensitive adhesive. Adhesive failures have given birth to an entire cottage industry: moisture consultants, litigation, moisture meters, moisture testing, ASTM tests, moisture failures, project delays, change orders for mitigation, more failures, etc. The industry acts like concrete is some new discovery and we're just now learning how to install flooring. Sorry, it's been around for 2,000 years!
At Formulators we believe the best, most direct way to avoid moisture related issues is to concentrate our solution on what is broken. Make the adhesive and concrete repair products moisture tolerant like they used to be. That's all we did. That's what our patent says. Our system is Aquaflex... it works great and we have millions of square feet installed to prove it.
If a standard installation requires: floor prep, adhesive application and setting of flooring materials; then any additional process or application will involve more time and money. Why put yourself through the agony when all you need is a waterproof glue?
Q: Do we certify installers?
A: Certification implies the process requires some extra measure of expertise or effort. Aquaflex doesn’t require the installer to do anything he didn't do the week before; prep, spread, set and roll.
The installation of Aquaflex is nearly identical to standard adhesive. Simply trowel over porous concrete, set the flooring wet or allow about 30 mins of flash for tack. Gently place the tile (which allows adjustment) and roll the floor to activate the pressure sensitive properties. Flooring can be installed up to 2hrs after trowel.
After 2hrs, the adhesive transitions to a firm set. After 3hrs, reactions take place that result in a bond 300% stronger than a standard water-based acrylic adhesive.
Why question if one manufacturers concrete repair product is compatible with another manufacturers adhesive or a third manufacturers flooring. We've taken the time and effort to create the whole package. When you purchase Aquaflex you'll receive the adhesive, concrete repair material, trowels, trowel handles, adhesive remover, a scratch-less abrasive sponge and all the free hand-holding from our technical staff that you'll ever need.
Q: What demonstrates professional expertise better than a company who has patented and innovated industry leading chemistry in every facet of the flooring installation?
A: Aquaflex is the ONLY installation system manufactured by one company in the flooring business. We offer our products priced all-inclusive at a cost per square foot. If your project requires additional material within reason, don't worry we have you covered. We're not here to nickel and dime. That's what our competitors do. We want to see your project succeed and we will work with you until completion. Our technical staff has combined over 100yrs of industry experience.
All that is required to formulate and produce environmentally sensitive installation materials is a few good ideas and time invested in the lab. Just as the iPhone has evolved over the years, so too has adhesive chemistry. Raw materials are available today that didn't exist five years ago. At Formulators, we're never satisfied and continually evolving every aspect of our product line.
Don’t settle for spending upwards of $6.00/sf and only receive a warranty from moisture failure in one direction. Moisture creates failures bi-directionally, from the top and bottom. Aquaflex is the only warranted, two-sided solution today. Yes, that's right even if the floor floods your warranty is enforce. Waterproof means waterproof. As an extra measure of assurance, we've backed our warranty with a $5 million per incident liability policy against moisture failure. Ask our competitors if they will do the same and wait for the talking points to shift. The USPTO has given Formulators 2 patents related to polymer design and formulation. In order to satisfy our claim we produced analytic data demonstrating the "waterproof" characteristics of Aquaflex. This isn't pie-in-the-sky or snake oil. Aquaflex is the real deal and the US Patent Office agrees.
We've all heard the claim that some flooring manufacturer, somewhere, will not honor their "advertised warranty" if an alternate adhesive is used. There is a problem with this practice, IT DOESN’T SQUARE WITH FEDERAL LAW. Flooring manufacturers DO NOT produce adhesive. Rather, they resell adhesive just like any distributor. Combining one manufacturer’s warranty with another is called a "Tie-In" warranty. It's been against the law since 1975 with passage of the Magnuson-Moss Warranty Act, (A Federal statute that was enacted by congress to protect consumer warranties provided by manufacturers).
|100% no moisture limits|
|Can install 3000 sq. ft. in a single night|
|Full failure and replacement warranty|
|$5 million warranty coverage|
|100% green, zero VOC, LEED, and CHPs (01350) approved|
So did Simeone Floors in Wakefield, Massachusetts. So on a cold winter night in 2009, we gave them that proof. With our Aquaflex system, we glued a single tile to the concrete outside of the Simeone Floors shop. It remained there through 5 years of rain, sleet, sun and snow perfectly bonded. Some might call it vandalism, we call it free marketing.
*No laws were broken that night.